Since March 1st, listeners all across the United States are able to tune into RFI by dialling a single number, 1 212.401.4554.
RFI’s French program is currently available 24/7 in 11 cities in the United States. In January 2010, RFI’s US audience continued to grow: 424,000 calls in Chicago, or a 10% increase on December 2009,43,243 calls in New York City, or a 10% increase on December 2009,34,234 calls in Boston, or a 22% increase on December 2009,3,220 calls in Miami, or a 34% increase on December 2009,1,657 calls in Atlanta, or an 87% increase on December 2009.The average call lasts 20 minutes.
“In the wake of this success, we have decided to expand our broadcast with AudioNow to all of America. By broadcasting our French programs on cell phones, we are able to increase RFI’s US market penetration. Together with radio, web and satellite broadcasts, this new service, which has already been tried and tested and is now available using a single number, is an additional tool with which to expand RFI’s audience in the United States”, declared Geneviève Goëtzinger, General Manager of RFI.
RFI is the leading French world news radio with international news round-the-clock. It broadcasts 24 hours a day on FM, as well as on cable, satellite, the internet and mobile phone. A team of journalists broadcasting from its Paris studios along with 600 correspondents worldwide offer listeners a complete range of the latest international news and features and gives them a global outlook. All day long and every hour, a 10-minute news program and a 3-minute newsflash keep listeners updated on the international news.
AudioNowTM is the leading provider of mobile phone broadcast radio distribution in the country using its proprietary patent pending technology which allows any fixed or mobile phone to access live audio programming without any downloads or data networks. AudioNow works exclusively with leading radio broadcasters around the world to provide the most robust and reliable network connecting their content with listeners on the go.